Work
Five engagements, described the way they actually happened
No client names, no logos, no confidential screenshots — every engagement here is described by category instead. Each write-up follows the same structure: what was happening, why, what I changed, what moved, and what I'd improve next time.
More leads were not the answer. Better positioning was.
A campaign produced plenty of leads, and most of them weren't a fit — until a real product demo showed the positioning was aimed at the wrong buyer.
Read the case study → Technology-services companySearch visibility mattered only when it started creating conversations.
Impressions and rankings climbing on their own prove nothing. They mattered once they turned into discovery calls.
Read the case study → Content and search operationPublishing more content required a better system, not more chaos.
Scaling output from roughly 15 to 180+ assets a month meant building a workflow first, not just hiring more writers into the same mess.
Read the case study → Manufacturing campaignOne campaign. Every asset working in the same direction.
Positioning, a landing page, an interactive diagnostic, ads across two channels and outreach, all built from the same two pain points.
Read the case study → Industrial operations consultancyAn operations problem became something the buyer could diagnose.
Before asking anyone to book a call, I gave them a way to find out for themselves whether they had a problem worth calling about.
Read the case study → OffersSee what these turn into as a scoped engagement
Every case study links to the closest matching offer, with public pricing and a clear scope.
See offers →Recognise your version of one of these?
Tell me what's happening in your case — it's rarely identical, but the pattern usually rhymes.